Selecting SMS or RCS should start with the purpose of the message. If a business needs a simple message with broad reach, SMS can be useful for OTPs, alerts, reminders, and transactional updates. If customers need to see visual content or take actions inside the message, RCS can provide richer options. Businesses should also check device and carrier support before using RCS. Fallback ... https://anantya.ai/blog/sms-vs-rcs-difference/