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What role does negative keyword targeting play in Amazon ad management?

turbotrekker
Negative keywords are crucial for refining your ad campaigns by excluding irrelevant or unprofitable search terms. When shoppers search for terms unrelated to your product, showing your ad can lead to wasted spend and low conversion rates. By adding negative keywords, you prevent your ads from appearing in irrelevant searches, increasing overall campaign efficiency. Proper use of nega... https://bizistech.com/maximize-your-sales-with-amazon-paid-ads-management-and-amazon-product-ads-management/
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