Sport and culture interaction has been given a place in most social studies in recent century. and the media has been dedicated an active and effective role as a third party. The media is actually at the core of sport championship attention due to its high image cultivation potential and cultural hegemony stabilization. The Olympic Games mark a turning point in the contemporary sports... https://www.divivoyance.com/product-category/torch/
The Olympic Industry and International Communication; A Study of the Beijing Olympics with an Emphasis on the Cultural Image Cultivated by China in the International System
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