The essay aims to demonstrate that the process of de-politicization does not only affect political institutions but also the inspiring narrative of grassroots and anti-systemic move-ments engaged against neoliberalism. This circumstance is one of the most important reasons why. despite the huge and persistent crisis of neoliberalism. we do not witness a real hegemonic shift. https://unitedssports.shop/product-category/swim-goggles/